Rogier&Matthijs
RM THUMBNAILSMcTrax.jpg

McDonald's - McTRAX

When kids outgrow their happy meal, they tend to think of McDonald's as childish. McDonalds Netherlands needed something to change their minds and win  them back. Data showed us these kids like DJ'ing instead. That's why we decided to turn the McDonalds placemat into a DJ platform. 

Responsible for the initial idea at TBWA\. Credits for the final product go to the famous JanJesse Bakker, Rhada Pleijsant and Yacco Vijn.


McDONALDS - McTRAX

When kids outgrow their happy meal, they tend to think of McDonald's as childish. McDonalds Netherlands needed something to change their minds and win them back. When we discovered that these kids are all into DJ-ing, we decided to turn the McDonalds placemat into a DJ platform.